Merging for success
The Briefing
It was March 7, 1996, when Ciba and Sandoz formally announced their plans to join forces under the name Novartis. The resulting media stir was unprecedented, which wasn’t surprising given the historical significance of the “second Basel marriage”: the multi-billion dollar merger was the largest in corporate history at that time.
Published on 02/03/2021
Merging for success
The Briefing
It was March 7, 1996, when Ciba and Sandoz formally announced their plans to join forces under the name Novartis. The resulting media stir was unprecedented, which wasn’t surprising given the historical significance of the “second Basel marriage”: the multi-billion dollar merger was the largest in corporate history at that time.
Published on 02/03/2021
Merging for success
The Briefing
It was March 7, 1996, when Ciba and Sandoz formally announced their plans to join forces under the name Novartis. The resulting media stir was unprecedented, which wasn’t surprising given the historical significance of the “second Basel marriage”: the multi-billion dollar merger was the largest in corporate history at that time.
Published on 02/03/2021
