The daily routine of Medical Liaisons begins normally. As an early riser, Rama Bhide, who worked as a medical liaison at Novartis until 2019, reserves the first half hour of the day for her family. Then she sits with her husband in a Mumbai suburb and discusses family matters before the hectic workday begins.
Being stuck in traffic jams is part of everyday life for Rama Bhide. She is used to the traffic chaos and knows the congested highways as well as the narrow side streets and the dirty air that sometimes lies as a thick cloud of smog over Mumbai all day.
During the long journeys between doctors’ offices, medical liaisons usually stay online. In addition to Mumbai, other cities in western and northern India were part of Rama Bhide’s territory until 2020, including Delhi. As a rule, she met with up to four experts a day.
Dr. Ashok Mahashur of the Hinduia Clinic in Mumbai greatly appreciates the conversation with Medical Liaisons. For him, it is clear: “We need scientific information and personal conversations to better understand exactly how a therapy works.”